What's new at Company NewsWhats YOUR Angle?
So how can you make your article worth reading?It's all about the angle...You are about to write an article. Your reasons are your own. Maybe it's a promotional article to gain publicity. Maybe it's a contribution to a company newsletter or journal... (read more)
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients... (read more)
Discover the Writer Hiding Inside You
Has the thought run across you mind that you might want to write a column or two? Maybe you thought about writing your own material for your company newsletter. Maybe someone asked you to share your expertise with others by writing a how-to paper... (read more)
When Does a Corporate Video Add Value?
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video... (read more)
How to Develop an Effective Company Profile -- and Why
What is a company profile?? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve... (read more)
Creating A Great Print Newsletter
The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything? from the company? profile to promotions, home-order system and contests... (read more)
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name... (read more)
Make Your Conference Attendance More Productive
Throughout our careers we are all required to attend conferences, industry meetings, retreats, strategic off-site meetings... (read more)
Writing e Newsletters: Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique... (read more)
Writing Internal Newsletters: How to Build Your Network and Your Reputation
To help build your profile and reputation within a large company create or contribute to, an internal newsletter... (read more)
Guerilla Marketing: 4 Ways To Generate More Traffic Next Week
You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition... (read more)
Spinning Gold from Straw Low Cost Employee Retention and Motivation Tools
Employee retention and motivation…why should employers care? A storm is brewing. National productivity was up 3. 9% in the second quarter and 1... (read more)
1000 Ways to Improve Your Business
One of the best things you can do for your business is to give information away. Information empowers your customer and brings them back for more... (read more)
Marketing You and Your Career
Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it... (read more)
Have You Seen My Boss?
I work for a huge organization and have never met the guy in charge. Rumor has it, that there might not be one single person in charge, but a committee of talented and caring individuals. Great, I don? even know for sure who I? ultimately working for... (read more)
Speaker Partnership Offers Trade Show Value
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting... (read more)
How to Start a Photo Mug Business for Fun and Profit
With a photo mug business you can provide personalized services to people and make money. You have seen people with pictures of their children, or grandchildren on their coffee mugs, and have thought it was a neat idea... (read more)
Building Brand Awareness Through Tradeshows
Branding is a basic marketing concept that is designed to set your products/services apart from the competition... (read more)
Dont Take New Hires for Granted
Hiring good people is only half the battle. The other half is keeping them, especially in a relatively strong economy where quality people are difficult to attract.Let? face it. It has never been tougher to find quality people... (read more)
The Paradigm: Going Digital
As you might imagine the paradigm shift from traditional film-based photography to digital is rapidly creating new opportunities to learn and grow... (read more)
Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service... (read more)
Making Headway on a Slow Day 9 Ways to Turn Down Time into Productivity Time
If you work from home, you know the kind of day I mean. You made the calls. You revised those drafts. You sent out the emails... (read more)
Using the Media Effectively
The media has the power to influence your tradeshow efforts whether it be in television, radio or print... (read more)
Business Partners & Marital Partners Will The Marriage Survive - Part I
With today's economy, and the layoffs occurring as a result of these economic conditions, more and more people are opting to start their own business... (read more)
It Aint Going To Happen
Are YOU still trying to succeed online without an AutoResponder and Mailing List Manager? It's NOT going to happen! Your #1 online success tool is a mailing list manager... (read more)
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